The iPhone XS and XS Max came out last Friday (21st September) and I upgraded my handset in Cardiff. I am on the iPhone Upgrade Program so pay a monthly fee to Barclays Partner Finance and basically lease the iPhone until a new one is released. I do this because I don't have to worry about selling the device after a year or two of use (which I used to do) and it is covered by AppleCare+ the entire time.
Glen Conbeer 